U.S. Federal Trade Commission Cracking Down on Marketers Spamming Cell Phones With Text Messages

by Colonel on March 9, 2013

“The U.S Federal Trade Commission said today that it is cracking down on marketers that are allegedly bombarding consumers with hundreds of millions of unwanted spam messages on their cell phones in the hopes they will give away personal information on bogus Web sites.

The 29 defendants listed in the complaint sent 180 million unwanted text messages to consumers promising them free gift cards worth as much as $1,000 to retailers like Best Buy, Target, and Walmart, the FTC said in a press release.

Consumers who clicked on the links in the messages found themselves caught in a confusing and elaborate process that required them to provide sensitive personal information, such as a mailing address and in some cases medical information. This information was then sold to third parties for marketing purposes.

” — Marguerite Reardon, Copyright 2013 CBS Interactive Inc.

Previous post:

Next post:

Page 1 of 11